1.2m-euros in luxury furniture for Rovere Mobili

Italian furniture importer Rovere Mobili estimates sales of 1.2 million euros for its Phylosophy-branded store. “We invested more than 200,000 euros in arranging the Phylosophy showroom on Calea Victoriei in December last year. This is actually a multibrand store and includes deluxe brands like Armani/Casa, Poliform, Varenna Poliform, Arketipo,” said Eduard Klaus, Rovere Mobili”s marketing and advertising manager. This brand”s target is exclusivist. “The market for luxury furniture is not that large, as it is represented by those people with high and very high incomes, as well as those with above-average incomes to a lesser extent,” Klaus added. The demand for luxury furniture has witnessed linear growth over the last few years, a trend that was also maintained in 2005. “As economic factors are getting more and more favourable, and incomes see a steady rate of increase, there is no reason why sales of luxury furniture should go down,” he went on. Those who can afford to buy such furniture do so quite often, every four or five years, the Rovere Mobili representative feels. “Prices start at 1,000 euros for armchairs and 7,000 euros for sofas. As for this multibrand showroom, this is more like an attempt on our part to get Romanians accustomed with high-class products,” Klaus said. ZF