1 million customers per month for Orhideea

Orhideea shopping complex in Bucharest is seeing more than 12 million customers a year, say the representatives of Cegis Romania, the company that manages the shopping complex in the Grozavesti area. “We have more than one million shoppers a month, and the numbers fluctuate between 15,000 and 30,000 a day. We”ve had as much as 100,000 shoppers in one day during holidays,” Radu Niculescu, country manager of Cegis said. Besides the Orhideea shopping complex, the company is also running a number of other retail centres such as the shopping gallery inside the Carrefour Brasov, Carrefour Colentina and Cora Pantelimon. Cegis wants to manage 7 commercial centres by yearend and 10 by the end of next year. “The high number of visitors induces a high wear and tear level in Orhideea and therefore we need to invest more than 100,000 euros a year in arranging the commercial space,” Niculescu said. Cegis allocates more than 20,000 euros a month to promote the Orhideea shopping complex. ZF