10% higher revenues for Best Western

Hotels of the Best Western network last year saw a 10% increase in their occupancy rate and total revenues on the average, stated Malin Malineanu, co-ordinator of the Best Western network in Romania. “Best Western hotels are privately held and independently operated, so that turnover is reported for each entity separately. Globally, the occupancy rate rose by up to 10%, with revenues increasing at a comparable pace,” said Malineanu. Thus, the seven hotels belonging to the chain last year registered total turnover of around 11-12 million euros. Best Western is currently the largest foreign hotel network on the Romanian market and the only one to have affiliated hotels in cities outside Bucharest. The network last year announced it would affiliate another two hotels in Iasi and Galati, but contracts were not finalised, being due for conclusion this year. This way, the number of hotels remained unchanged, at seven, last year. ZF