100,000 euros for Honda showroom

Inter Motorcycle, part of the AutoItalia Group, yesterday opened its first showroom aimed at showcasing and selling Honda motorcycles. The company is planning to open another 4-5 such centres by the end of next year. According to Mircea Eremia, the company’s brand manager, the new showroom in Bucharest aims to sell 50 motorcycles by yearend, and up to 200 units in 2004. Eremia also mentioned 17 Honda motorcycles had been sold last year, before the official launch of Honda in Romania. The showroom entailed a 100,000-euro investment. ZF