14 car brands have adjusted discounts to scrappage scheme

With the start of this year’s “Rabla” (car scrappage scheme), most importers and dealers on the Romanian market have started new discount campaigns to attract clients.

Fourteen of the 43 car brands present on the Romanian market have already published offers for the scrappage scheme on their official websites, in the hope of attracting more clients into their sales centres. The discounts are targeted at individual clients after nearly two months in which car sales were made almost exclusively to companies. Out of 8,600 cars sold in the first two months, nearly 75% went to companies, which do not use the scrappage scheme.

According to a ZF survey, the biggest market discounts target Ford Focus cars, whose price has been cut by 6,560 euros from 16,550 euros to 9,990 euros, with the discount incorporating the 2,700 price cut, i.e. the three 900-euro vouchers that can be used as part of the scrappage scheme and the discount offered by the importer. The second-biggest discount is offered for the Nissan Note, whose price is down 5,510 euros to 7,980, with the third-biggest discount offered for the Seat Ibiza, down by 5,089 euros to 6,963 euros. The data were collected by ZF from the companies’ websites on March 23rd.