15% growth for Interbrew

Interbrew Romania, a branch of the world leader on the beer market, InBev, posted a 15% increase in sales last year compared with 2004. The producer of the Bergenbier brand last year sold 2.6 million hectolitres on the local market in contrast with the 2.2 million hectolitres it sold in 2004. Total sales of InBev in Central and Eastern Europe exceeded 38 million hectolitres, 10.7% more than 2004. “Revenue growth in Central and Eastern Europe was driven mainly by Ukraine and Romania,” informs the Belgian group. The value of the investments conducted by Interbrew in Romania exceeds 145 million euros and was aimed at strengthening the brands it produces locally, Stella Artois, Beck”s, Bergenbier and Noroc. Interbrew also imports traditional Belgian brands Leffe and Hoegaarden. ZF