Red Bull, the largest producer of energy drinks, sold 28 million cans on the Romanian market, posting a 90 million-RON (24.4 million-euro) turnover, according to company data. Sales in RON went up 15% in 2008 against the previous year, but in the first quarter of 2009, the producer recorded an around 30% turnover decline compared with the same period of last year, according to the same source. This decline can be attributed to the lower budget allocated by consumers for going out. Romanian restaurant and coffee shop owners said last month that their average bill had gone down by up to 10% in the first quarter of the year, but specified that the number of customers was not on a downward trend. Representatives of Red Bull Romania said the company had recorded rises on all distribution channels in 2008. Red Bull currently has an around 50% market share in Romania.
ZF English
24m-euro sales for Red Bull in 2008
Red Bull, the largest producer of energy drinks, sold 28 million cans on the Romanian market, posting a 90 million-RON (24.4 million-euro) turnover, according to company data. Sales in RON went up 15% in 2008 against the previous year, but in the first quarter of 2009, the producer recorded an around 30% turnover decline compared with the same period of last year, according to the same source.