340m-euro turnover for Interbrands in H1

Interbrands Marketing & Distribution, the biggest consumer goods distribution company in Romania, posted a turnover worth 1.2 billion RON (some 340 million euros) in the first half, a 21% increase in RON against the same period last year. The company maintained the same organic growth rate as in the first three months of the year, according to the company’s general manager, Rand Sherif, but has recently decided to expand its portfolio. “We have expanded our food stuffs portfolio with the Pambac brand, which is not competing with brands of our older partners, as part of our strategy to consolidate on the food segment,” Rand Sherif told ZF. Pambac is the second producer to become an Interbrands partner this year, following American energising drinks producer Rockstar inclusion into the company’s portfolio, whose products are distributed on the local market by Interbrands. Interbrands Marketing & Distribution saw a 23% growth pace of its business in RON, to 2.2 billion RON (607 million euros) in 2005.