40% increase for Autoworld

Cluj-based Autoworld, the local Audi and Volkswagen dealer, estimates a turnover worth 14 million euros (52 million RON) for this year, an increase from the 10 million euros (37 million RON) last year. “The first four months we delivered 246 cars from each of the 3 manufactures we sell, which compared with last years figures of 199 deliveries, means a 23.6% increase in the first part of this year,” stated Diana Naghi, marketing director for Volkswagen in Autoworld. Sales of the Audi A6 and A3 models boosted the company”s total sales, but, according to data provided by officials, the best selling model is currently the Audi Q7. The Volkswagen model in highest demand remains the Polo, followed by the Golf and the Passat. The most popular commercial model produced by Volkswagen is the Caddy. “The car market enjoyed spectacular growth last year, and this trend is continuing this year. The accession to the EU is not a threat to our company,” said Naghi. In terms of Autoworld sales, Volkswagen has an 11.72% share, while Audi, a 63.93% share. According to data provided by the company, Autoworld currently has 140 employees in its two offices in Cluj. In April this year, Autoworld opened a new showroom, following an investment surpassing 2.4 million euros. Autoworld is a trading company with 100% Romanian capital, whose sole partner is businessman Ioan Mezei. By means of a dealer contract with Porsche Romania, Autoworld became distributor of the Volkswagen brand on the car market and of Audi on the commercial segment. Autoworld currently distributes the Volkswagen brand only in Cluj County, but is a regional distributor for the Audi brand in Transylvania. ZF