Emania.ro sales reached 4bn lei in August, with the sales average amounting to 350 million lei since the launch of the e-commerce site last September, said Cosmin Golea, general manager. Apart from season sales (air conditioners early in the summer), the best-selling products are washing machines and TV sets.
“We are quite happy with our business so far. The e-commerce market in Romania is very small, indeed. The good news is that it is growing. There are several factors to lead to an increase in sales over the Internet, and one of them is the increase in the number of Internet users due to the drop in access costs, prompted by initiatives such as those of RomTelecom and XNET, and at the same time due to the development of the large ISPs,” Golea said.
The site is to be relaunched this fall, one year after its opening. “Considering that the first year in business, which we prefer to look at as a trial period, brought good results, we are currently preparing to re-launch the store with a new design and, what’s most important, with a content that will revolutionise e-commerce in Romania.
We believe that the partnerships we are about to conclude and the alliances with powerful companies in Romania will help us succeed in making emania.ro the most important e-commerce pole,” Golea specified. The site was launched on September 15, 2000, with the store for the Romanians abroad opened in December. The company does not charge shipping and handling fee for 69 cities in the country. Mediafax