Advertising award

Romanian advertising agency Tempo won the GoldenDrumStick award for the best TV spot in the “Media & Entertainment” category, with a commercial for Ziarul Financiar, at the 2002 Golden Drum International Advertising Festival, organised in Portoroz, Slovenia. Golden Drum is the most important advertising festival in Central and Eastern Europe.
“This is the first award of this festival that ever went to a Romanian spot, which uses a universal language and values other than those related to Ceausescu or the gypsies. The spot is important to the image of Ziarul Financiar, and the client has been most supportive all the way through,” Dragos Grigoriu, Tempo Advertising executive manager said. The spot for Ziarul Financiar may be deemed as a “tough” one for the Romanian market, due to the unexpected end of the flirtation of the two characters in the commercial.
“In a <<politically correct>> world like this we needed this international award like we needed a breath of fresh air, or else we would have been slammed with an anti-Ziarul Financiar and anti-Tempo demonstration of the feminists in Parliament’s Square. I am happy for Ziarul Financiar and for Tempo Advertising, an agency that can break every creativity record whenever it puts its mind to it,” said Mihnea Vasiliu, executive manager of Media Pro Group, the company that owns Ziarul Financiar.