Aldis owner says hard times will come in winter

George Naghi, owner of charcuterie producer Aldis in Calarasi, with turnover worth over 90 million euros in 2008, says charcuterie producers will be hardest hit by the economic crisis this winter. “For us the difficult time will only start from now on, because, in winter, most buyers will spend more on upkeep, heat and other utilities. These expenses, correlated with the income decline, will lead to a decline in consumption,” said George Naghi, shareholder and president of Aldis. Under the circumstances, the businessman hopes to preserve 2008’s turnover this year and find solutions in order not to record losses. “We are now seeing a turnover rise, because refrigerated meat sales have gone up, but we are working with a “survival” profit. We abandoned our profit in favour of cutting prices,” says Naghi, without mentioning the percentage by which the prices were cut or the product categories that saw price cuts.