All Renault makes in one place

French carmaker Renault will bring its third brand, Nissan, on the Romanian market next year. After having taken over the controlling interests in Dacia in 1999, Renault set up a subsidiary to handle the import of its own cars in Romania in mid last year.
“Effective January 1, 2003, Renault Romania, that is the local branch of the French carmaker will also handle the import of Nissan cars, another brand held by the Renault Group worldwide,” Nicolas Ianculescu, Renault Romania general manager said.
According to Ianculescu, the integration of the Nissan brand does not necessarily mean its current distribution structure will completely change.
“We will try to promote a common strategy for the two Renault brands imported in Romania, Renault and Nissan. In other words, the Renault showrooms may very well be located near Nissan showrooms as of next year. There will surely be a Dacia showroom next to them, as we want to convey the message that all three brands, Dacia, Nissan and Renault are part of the Renault Group,” Ianculescu specified.
The integrated strategy for the three makes will cover only the brand image. Therefore, Ianculescu adds, each of the three will have its own distribution network, as well as its own dealers and service shops, even though some dealers will offer two of these brands or even all of them.
Renault Romania was established on July 1, 2001, following an agreement signed by the French carmaker and IPSO, the Romanian subsidiary of Bergerat Monnoyeur International – importer of Renault vehicles in Romania since 1996.
Renault Romania SA at that time took over the IPSO personnel involved in importing and distributing Renault vehicles, as well as part of IPSO’s infrastructure required for its business. IPSO is now one of Renault’s concessionaires. The same could happen with Nissan Romania, the current importer.