Network service provider Allied Telesyn, the world’s number five in this field, announced it would promote a more aggressive marketing policy in Eastern Europe, mainly aimed at Romania and Russia.
“We will dedicate important amounts and resources to the development of an authorised partnership in the field of service on each market the company is already present,” Miodrag Sundic, Allied Telesyn’s European Sales & MD Vice President, said.
Sundic considers Romania is an attractive market for Allied Telesyn and, in addition, it has highly skilled engineers and specialists trained in this field.
“Allied Telesyn mainly aims at network solutions for small and medium-sized businesses, with emphasis on complete services and solutions. We are the world’s number one in devices used for routing IT data and we offer 200 products,” Sundic specified.
According to him, a high-quality PC network is essential for a business to succeed in the new economy. “A company manager generally acquires the building, the cars, the furniture first and then he wants to have a PC network installed. This is when we step in with our products,” Sundic said.
According to Telesyn Vice President, the company relies on the significant evolution of networking when it draws the strategy to expand to Eastern Europe.
“We have already implemented our strategy in Western Europe and we expect to provide complete services in the next two-three months in Eastern Europe, for the beginning in Romania and Russia,” Massimo Pisani, world wide service Senior Vice President, added.
Allied Telesyn was established in 1987 and has 2,000 employees throughout the world. Last year, the company registered 400 million dollars in turnover, with 136 million dollars derived from Europe. Allied Telesyn estimates turnover to increase by 19% this year.
On the European router market, the company holds a 9% share, following Cisco (77%), and ahead companies such as Nortel (6%) and 3Com (2%).