Altex gets new head of marketing from Sony

Electronics and home appliances retailer Altex has appointed Cristian Moanta, 47, as marketing and acquisitions manager, a newly created job in the company’s structure. According to Altex representatives, Cristian Moanta, has over 15 years’ experience in the sector on the Romanian market, and has previously acted as country manager of Sony Romania. Moanta worked with Sony Romania since 1996, when the company entered the Romanian market, and later took over management of local operations. He also implemented the SAP business communication platform for Sony in South-Eastern Europe, in Romania, Bulgaria, Serbia, Croatia, Slovenia, Bosnia, Macedonia and Albania. At Altex, Moanta will coordinate marketing and acquisitions activities for all companies within the group, whose turnover is estimated to stand at 350 million euros in 2008. The marketing manager position was previously held by Iulia Urda, who stepped down about a month ago. Acquisition operations were coordinated by Cristian Lavric until Cristian Moanta’s appointment, with the former to remain in the department’s structure.