Altex targets 120m euros by yearend

Electronics and home appliances retail chain Altex is revising its sales estimates upwards again, after its general manager announced a 100 million euro turnover had already been attained. “‘Under the circumstances, we will see 120 million euros by yearend,” Dan Ostahie, Altex general manager said. The growth compared to last year, when the company posted more than 36 million euro turnover, is due, as the official explains, to the crediting systems that maintained the boom started in late last year. “We are preparing a personalised crediting system for next year. We believe such solutions are necessary to maintain customer loyalty,” Ostahie added, specifying he would focus on more sustained development of post-sale services next year. The financial results growth pace will decrease next year, with Altex’ representative estimating the turnover to reach some 150 million euros in 2004. Altex opened its largest store on Tuesday. The store takes up more than 1,000 sqm and is located in the Piata 1 Mai area in Bucharest. ZF