14% higher H1 sales for Cesarom

Cesarom Bucharest, one of the largest ceramic tile and sanitary ware maker in Romania posted 431.7bn ROL (11.8 million euros) in H1 turnover, up 14% from the same time last year in real terms, inflation exclusive. The company, held by Hungarian tile maker Zalakeramia invested some $850,000 in the first six months this year in order to mainly upgrade its equipment and improve product quality. “Cesarom’s policy is to increase its share of the domestic market from 35% to 38% and boost exports. The ceramic tile and sanitary ware production this year will maintain at the 2002 level, because we are already using our entire productive capacity,” Adriana Apostolache, economic manager of the company, told Ziarul Financiar. She added Cesarom would continue to invest in broadening its offer, in technology and infrastructure, given the fierce competition on the Romanian market mainly induced by the massive imports. ZF