30% growth for Tuborg

Tuborg Romania, the local branch of the Carlsberg group, registered a 30% growth in the volume of beer sales in the first quarter of this year compared to the same period of 2005. The company exceeded its 10% target for the first three months of 2006. “The company”s progress in the first quarter of this year exceeded estimates we made at the end of 2005,” stated Shachar Shaine, president of Tuborg Romania. In 2005, the manufacturer of Tuborg and Carlsberg brands saw a 40% increase in turnover to some 72 million euros. For this year, company officials estimate a 25% increase in turnover, as well as a 15% increase in the volume of sales. URBB, which owns a plant close to Bucharest, is only present on the premium and superpremium markets with brands such as, Skol, Holsten, Tuborg, Carlsberg, Guinness (imported). ZF