3m-euro advertising for private pensions

The Supervisory Commission of the Private Pensions System will spend the net sum of three million euros for a promotional campaign for private pensions that will start in the autumn. The money is to come from the Labour Ministry, as a loan from the World Bank. “We are currently preparing the paperwork for the tender by which we will designate an advertising agency to develop this strategy, Florentina Stefanescu, from the Supervisory Commission of the Private Pensions System (CSSPP) told ZF. “The Commission has already set the campaign’s message and the channels it will use (the media strategy), while the agency will handle the execution – video and radio commercials, as well as the making of brochures and fliers,” said Stefanescu. According to her, the campaign’s purpose is “to inform about the structure of the private pensions system, as well as to present the facilities of the system.”