750,000-euro McLouf fast-food restaurant

McLouf Lebanese fast-food restaurant chain is to enter the Romanian market in the wake of an investment worth 750,000 euros for the opening of the first fast-food restaurant. Located in the Gara de Nord area, the restaurant has a built surface area of 350 square metres and a capacity of 120 seats inside and 80 seats on the terrace and is to be inaugurated this week. “We want to create a fast-food chain in Romania under this brand, the capital city and cities with over 300,000 inhabitants being our target. We chose this first location as it is an important area of Bucharest,” says Marilena Firica, manager of Comintex company owning McLouf fast food in Romania. She explained that the lack of other fast-food restaurants in the area was one of the important criteria in the selection of the location. Lebanese shareholders plan to open at least one new restaurant each year, with the Bucharest market being targeted again for next year. By yearend, Lebanese shareholders expect to derive profit worth 75,000-100,000 euros. ZF