A&D Pharma invests 500,000 euros to launch Respiro card

Lauren Finance IFN, a division of A&D Pharma, has launched the first credit card for exclusive use in drugstores, Respiro, with the overall investments
for the product’s launch estimated to stand at half a million euros. “The test-out budget and the initial marketing budget earmarked for the first phase of this project revolved around 500,000 euros. In its first phase, the card will be implemented in Sensiblu drugstores and will subsequently be launched on the entire market. There will be no differences in terms of the card’s conditions in Sensiblu or any other drugstore,” said Dragos Dinu, the CEO of A&D Pharma. Lauren Finance IFN was established in August 2004 and became part of A&D Pharma in August 2006 when it was taken over from Gemisa Investments investment fund. Dragos Dinu estimates between 15,000 and 30,000 people will use this card.