Acer aims for 20% of laptop market

Personal computer maker Acer intends to conclude 2005 as the number two on the portable PC market in Romania, with 20% market share, said Dimitri Elizarov, Acer’s sales manager for Eastern Europe. “Our market share last year was of 5.4%, with sales of about 3,600 units and we were seventh on this segment,” Elizarov said quoting data from market surveys by ITC market analysis companies. Acer’s sales of notebook PCs rose 71.4% compared with 2003, about 5% higher than the respective market segment. At the same time it also plans to be one of the top five players on the market of LCD displays and a top ten player on the market of desktop systems. “The notebook penetration rate on the domestic market is 12%, below the European average, which amounts to 30%, yet has a very big potential and we expect this rate to go up,” Elizarov said. He added sales of portable PCs in Romania had amounted to two units per one thousand people, yet were estimated to double in 2005. ZF