Agricola turns to exports

Meat producer Agricola International Bacau has decided to export its cooked and semi-cooked meats, following weaker than expected domestic sales. “We have trouble finding buyers on the market because Romanian women still choose to buy whole chickens rather than a semi-cooked product,” explained Gheorghe Antochi, Agricola International Bacau. Their half-cooked products include chicken wings and schnitzels that need only be cooked in a microwave oven. Three months ago, the company finished an investment of over 2 million euros in the Europrod factory that makes “fast-food” and “ready-made” semi-cooked meats. Antochi says sales in Romania cover only 40% of their initial production targets. ZF