Aldis Calarasi sales redouble

Meat products maker Aldis Calarasi saw sales double in 2003, as demand increased and the company reached supermarkets. The company, which specialises in salamis and other half-cooked foods, plans to enter the canned and fresh cut meat market this year. “We made 40 million euro turnover last year, which is almost 100% higher than the year before. We intend to attain 60 million euro sales this year and tap into new markets,” George Naghi, Aldis Calarasi general manager told Ziarul Financiar. He explained the growth in 2003 was due to the doubling in the production capacity, to the improvement in the distribution, to the entry in the supermarket network, as well as to a greater demand for the company’s products. “We invested 10 million euros last year and anticipate the same for this year. We have 36 warehouses and own 10 stores throughout the country,” Naghi says. ZF