Alexandrion division to expand its car dealer network

Rochin Motors, a division of the Alexandrion group, and local importer of the Chinese car brand Great Wall intends to expand its car dealer network by the end of this year, in order for the Chinese brand to receive nationwide distribution. “We now have 16 partner dealers in the country, and by the end of the year expect to cover all Romanian counties. I believe the project can be completed as we have already found 16 dealers since August, when the initial agreement with Great Wall was signed,” said Eliza Magura, sales manager of Rochin Motors. The importer owns two dealerships in the capital, whilst a third is currently under construction. This is a 4,000 square-metre facility, which includes a showroom, a car servicing centre, warehouses and other additional facilities,” stated Magura. The company also sells petrol driven Hoover SUV (Sport Utility Vehicle). In the following period, the company intends to expand its portfolio by selling a diesel driven model of the SUV vehicle, as well as with a pick-up model and three other low-cost models.