Aliz Kosza, Fabryo: 2010 was the most difficult year in my career

Aliz Kosza, one of the best-known women in the Romanian top management, who runs Fabryo, a paint and varnish business of 35m euros in 2009, says 2010 seemed to her the most challenging year in her 27 year career.

“2010 was the most difficult year in my career, and I am not speaking of how hard it was for us to sell, but of the general context where one had to be performing. (…)”, Aliz Kosza, the general executive manager of Fabryo Corporation, owned by Sweden’s Oresa Ventures investment fund, told ZF.
Kosza, 50, has filled top management positions in companies of various industries over the years.
“I’ve always looked at my own yard, because if I looked at the macroeconomic level, I would close down”, explains Kosza, adding that though “hope” is a word that should not exist in a manager’s vocabulary, she hoped decline would end in 2011, creating a premise for growth for 2012.
Kosza, who came at the helm of Fabryo on January 1, 2008, says she expects fourth-quarter turnover to be below the level of the last three months of 2009, after in the first nine months of 2010 turnover was flat from last year, at around 35m euros.