Allied Domecq not ruling out bottling in Romania

The Romanian branch of the wine and spirits giant Allied Domecq created $10 million in turnover in the first nine months of this year. Full-year estimates point to a growth in sales of at least 45%. “Romanians are making more money, and whisky – a product many people aspire to buy – has become more affordable, partly because our prices range between 5 euros and 50 euros,” said Tudor Furir, country manager of Allied Domecq Spirits & Wine Romania. Allied Domecq sells various whisky brands in Romania, including Jack Daniel’s, Ballantines, Teacher’s, Tulamore Dew, as well as Finlandia vodka and Beefeater gin. Furir says Ballantines is the market leader in terms of whisky sales, followed by Jack Daniel’s and Teacher’s. He did not rule out the possibility of Allied Domecq bottling some of its beverages in Romania. ZF