Altex automates PC assembly

Businessman Dan Ostahie, owner and president of Altex, the biggest local electronics and home appliances retailer, invested 1.4 million euros in an automatic computer production line, set for inauguration yesterday. The new production facility will be a part of Complet Electro Serv (CES), the IT production division of Altex and is located in the logistic park CEFIN, near Bucharest. The computer assembly line is an investment made solely by Altex and was funded with the help of Raiffeisen Leasing. CES has been assembling computers under the Davio brand since 2004 in the same logistic park. “The Romanian computer market will definitely grow. It is currently dominated by foreign brands, while local brands sometimes make compromises in terms of quality,” Gabriel Jitaru, general manager of Complet Electro Serv told ZF. “The platform we are inaugurating today automates the production process, which will make Davio computers more reliable. In other words, our investment will bring the first genuine alternative to foreign brand computers,” he explained. Altex last year sold over 60,000 Davio computers, gaining a 30% market share in the retail sector, according to officials of the group. ZF