Amigo expects 10% growth

Panfoods Romania, the producer of the Amigo soluble coffee brand, has set out to achieve a 10% increase its sales volume this year after achieving similar growth last year. “The Amigo brand has performed better and better in the last few years. The brand still exists because a great many Romanian consumers have been loyal to it over the years,” said Simon Borwell, Panfoods marketing manager. He announced a gross (rate card) investment of 1.5 million dollars for the new campaign. He did not reveal figures for the company”s turnover, but previous estimates put it at around 4 million dollars a year. Panfoods Romania is a branch of Brazilian coffee group Iguacu, one of the leading soluble coffee producers in Brazil with a distribution network spanning 30 countries. The company has a factory in Targoviste (Dambovita County) which became operational last February following an investment of over two million dollars. The factory uses coffee processing and packing technologies and has 30 employees. It is Iguacu”s only production facility outside Brazil. ZF