Angelli reaches out to Romanians abroad

Astese Production, the producer of Angelli sparkling wines, believes that consumption on the domestic market will go down this year. For this reason it has established a strategy to expand exports to the countries where Romanians are working: Spain, Italy, Greece and Germany. “The foreign consumers are very demanding in terms of quality and price. Furthermore, the foreign market has a strong prejudice against Romanian products, which are seen as poor quality and lacking a traditional image. This is why we will attempt to approach those European markets where there are important Romanian communities,” stated Marius Obritenschi, Astese Production”s marketing manager. He says the value of exports was not significant in 2005, but the development projects the company has for 2006 are expected to lead this indicator to account for 3 – 5% of total sales. The company exported to Switzerland, Greece and, sporadically, to Serbia last year. ZF