Artel follows cigarette smoke trail

The European manufacturers of air purifying systems are going to the Eastern European markets once the market has drastically declined in the European Union countries following the introduction of the regulations on smoking in public places. “The air purifier market has gone down a great deal in the EU after the ban on smoking in public places was introduced, and manufacturers have started migrating towards eastern markets, such as Romania and Croatia,” says Sorin Lumina, the general manager of West Air, the local importer of Italy”s Artel. Artel specialises in air purifiers, air conditioning units and dehumidifiers. The company has been present in Romania since 2003 through its importer, West Air. The main customers of West Air are the companies operating on the hotel, restaurant and catering segment that generate 90% of its business. Air purifiers account for the bulk of the company”s turnover. ZF