Asitrans to expand through franchise system

Asitrans, taken over last year by the Bulgarian group Eurohold, intends to expand through a franchise system and plans to open 50 new territorial offices this year. “We don’t levy a franchise tax, but the franchisee needs to be able to cover the expenses entailed by setting up the business, which amount to around 4,000-5,000 euros. I think this system will attract a great deal of intelligent salespeople, agents, and branch managers, from rival companies, who will realise they stand to gain more,” explained Bogdan Stan, general manager of Asitrans. He added the revenues of the franchisees, which will pay their own operating expenses, would account for around 30-40% of the collected premiums.