Avon, to implement the Romanian business model in 100 countries

Angela Cretu, appointed as a vice-president for business model innovation with US group Avon on 1 June, will leave for New York in January 2010, where she’s going to implement in over 100 countries the Romanian business model she’s shaped out in the more than four years she’s served as a general manager in Romania. Romania, which brought Avon turnover worth above 113m euros in 2008 and 18.2m-euro income, is not among the world’s top ten countries in terms of results, but leads in terms of business and strategy model, which can be multiplied. “Romania is a business model the US is also considering adopting as it does not have an intricate, classical organisational structure. It is a 100% online business, applying modern instruments to attract the young segment. Avon has no longer been a door-to-door business for a long time. Now brochures are sent through the Internet, orders are made online or through SMS,” Angela Cretu said.