Awards for Innovation in Design

A number of 147 design projects entered the race for the much-coveted Kent Premium Lights Annual Awards for Innovation that are to be granted today, starting with 19.30 hours, in Nicolae Titulescu Hall within Romexpo complex. In order to draft the nominees list, the jury had to carefully examine and evaluate the entries for each category: 2D, 3D, Virtual D, New D. From Request with plug to Garment with hood, from Creation-character-letter to Bookarest 2000, they had a long way to go.

The jury’s task was not easy either for the 3D category, which also attracted a series of interesting projects: Panpipe with neck-hanging support, The range of airspace vehicles DAV-DAS for the future space metal industry, Nature-technology-dwelling, Bone aesthetics, Brush-Fan or the mysterious Ashtray-Life-buoy. The category Virtual D was less crowded and from the tens of sites populating the web the jury nominated a Graphic concept for a cultural TV station and the site Branzas Design.

The category New D, targeting a conceptual, multidisciplinary area, benefited from spectacular entries: Hyper CD Rom, a Romanian invention already patented in 20 countries, Demonic possession – a paranoid prospect, Seedless melon, Life besides Raaniene or Atlantis’ history as told by a man, Closet washing machine or Ethnodesign. Let aside the original names, the list of nominees for each category includes valuable projects that prove that Romania is no longer a blank spot on the innovation map.

Making up for the State’s lack of initiative in this field, Kent Premium Lights Awards are meant to reward and stimulate Romanian creativity. The prize for each category is worth 2,000 USD. The Big Prize, worth 4,000 USD, covers displaying expenses for the winning project at Hanover International Exhibition. Therefore, we should be looking forward to this evening’s awards ceremony and applaud the Romanian innovators, as well as the initiators of this necessary, beneficial and exciting competition.