Bentley sells in Romania, too

All the cars that cost more than 100,000 euros have one thing in common: they sell like crazy. Besides the BMW, Mercedes or Porsche models, whose price is higher than 100,000 euros, last year saw Maserati making an entrance on the market and sell better than initially anticipated.

The next step is, of course, the introduction of brands like Ferrari, Lamborghini, Bentley, Rolls Royce or Maybach, out of which the closest to Romania at the moment is Bentley, a brand in the portfolio of the Volkswagen Group.

“We have already brokered the sale of several Bentleys by our parent company, Porsche Austria, as we are not importers at the moment,” Brent Valmar, general manager of Porsche Romania, the local importer of the Volkswagen brands told Ziarul Financiar. He did not care to disclose the total sales volume for confidentiality reasons. He said the company was currently contemplating the official introduction of the Bentley brand on the Romanian market. How large could the sales volume of Bentley in Romania be, though?

“The brand is most exclusive. For instance, Porsche Austria sold only 15 Bentleys last year,” Valmar said. The price of such a car starts at 250,000 euros tax exclusive.

Lamborghini is yet another brand held by Volkswagen that may find its way to Romania. “Not any time soon, though. Whoever buys a Lamborghini wants to make full use of it and the roads in Romania do not allow it. Whereas a Porsche can manage, the roads are in much too poor condition for a Lamborghini,” Valmar concluded.

Porsche Romania currently imports Audi, Porsche, Seat, Skoda and Volkswagen in Romania. Its plans for this year are to sell 14,000 cars. ionut.bonoiu@zf.ro