Bergenbier fires manufacturing employees and boosts sales force

Bergenbier brewer, ranking third on the beer market, which has recently announced it would close the Blaj brewery and lay off over 170 employees, has expanded its sales team by 12% since the start of the year to the end of spurring the company’s sales in district stores.

“Boosting our sales force was a necessary move amid the current market conditions, when sales must be maximised. Therefore, we’ve invested in activities that directly generate volumes: brand promotion and distribution boosting. Hiring was mainly operated through external recruitment, but there were also internal promotions on certain positions,” stated Mihai Ghyka, general manager of Bergenbier SA, part of StarBev group, with 135m-euro turnover last year.

The sales team increase has been announced shortly after the company’s management decided to start talks with trade unions to halt production of Blaj brewery and relocate it to Ploie[ti, Bergenbier’s largest domestic production facility.