BMW importer moves to new headquarters

Automobile Bavaria will relocate its headquarters to Baneasa this summer, once the construction of a centre located on a 12,000sqm plot of land is finished. The project entails over seven million-euro investments, the company”s general manager Michael Schmidt told Mediafax. The new centre of the general importer for BMW, Rolls Royce, MAN and MINI vehicles will have a built surface area of some 10,000 square metres and will comprise offices, and a showroom for each of the BMW, MINI and Rolls Royce brands, the used car department and the central spare parts warehouse. Bavaria Leasing will also operate in the same building. The company set out to invest at least ten million euros in the sales network this year, with its goals including the construction of a new showroom in the Capital, as well as in Cluj-Napoca and Brasov. Automobile Bavaria estimates a 15% increase in sales for this year as a result of the improvement in post-sale services, the expansion of the spare parts department”s operations and the investments in the development of the sales infrastructure. Sales of BMW and MINI cars reached over 65 million euros last year. The company sold 40% more BMW, MINI, Rolls Royce and MAN vehicles in 2005 compared with 2004, reaching a total of 1,474 vehicles. Automobile Bavaria was established twelve years ago and is now present with sales and service operations in Brasov (Contempo), Arad (MDA Motors), Constanta (Bavaria Motors), Iasi (Trado Motors), Timisoara (Banat Car), Pitesti (Motor AG), Sibiu (Bavaria Cars), Craiova (Oltenia Motors), Cluj Napoca and Targu Mures (Autotransilvania). ZF