BMW: improved services and reduced delivery time

Carl-Theo Fitzau, manager of BMW Group Romania and representative for the German brand in Romania, believes that, for premium cars, the services provided by the company are also very important, apart from delivery.
“When BMW Group directly entered the Romanian market, we adopted a new marketing strategy, which included providing maintenance services with an optional increase for the time period during which the owner does not have to pay maintenance costs to six years (the basic package provides free maintenance for the first five years, with an option to increase this period to six years, for more money). This has had a positive influence on the brand’s image, as well as on the car’s residual value,” says Carl-Theo Fitzau, manager of BMW Group Romania.
When it comes to importing premium cars, the length of the delivery period is important; it can range from a few days, if the model is in stock in Romania, to three months, for a more complex order.
“By our direct presence on the Romanian market, BMW Group will shorten the delivery period for BMW models. If the model does not have any ‘exclusive’ additional features, the car can be delivered in less than one month. The waiting time only reaches three months for special models,” says Carl-Theo Fitzau.
An important factor that will help BMW to surpass its main German rivals in terms of sales is a reduction in the waiting period.
“Reducing the waiting period, from the initial placement of the order to the actual delivery of the car, will generate an up to 15% sales growth in the coming period,” adds Carl-Theo Fitzau
On July 1, BMW Group took over the import activities of BMW cars on the Romanian market from Automobile Bavaria, which remains the brand’s main dealer, controlling 92% of the distribution network.