BMW sales up by 40%

BMW sales on the Romanian market increased by 38.5% in the first seven months of the year, to over 1,110 units, while the imported car segment registered an over 53% increase during the same period. BMW’s increase below the market level was due to the sale of luxury cars from BMW’s portfolio. Out of BMW’s three luxury models available on the local market (the X5, Series 7 and Series 6), the Series 7 limousine and the Series 6 coupe registered a 27.3% and 17% decline in sales during the first seven months of the year. BMW’s best selling models continue to be the Series 3 – 337 units sold and an 85.2% increase against the same time last year – followed by the X3 Compact SUV, with 205 units. MINI registered a growth rate above the market level and saw sales double during the same period. “In the first seven months of this year alone, Automobile Bavaria was able to reach the overall level registered in 2006, when Automobile Bavaria sold 97 MINI cars,” said the representatives of Automobile Bavaria, the main BMW dealer on the Romanian market. Until the beginning of July, the company also handled import activities, which have now been taken over by the BMW Group for Central and Eastern Europe. Between January and July, BMW sold 74 cars worth over 100,000 euros, which, according to ZF estimates, exceed eight million euros together. BMW Group will launch its new M3 model in mid-September. The M3 is a high-performance sports coupe manufactured on the platform of the Series 3 model – the German manufacturer’s medium class model. The starting price for the BMW M3 is 68,996 euros (VAT included).