Boromir allots 5m euros to gain market share

Milling and bakery industry producer Boromir Ind Ramnicu Valcea this year will invest 5 million euros in order to modernise its flour production facilities, less than a year after it entered the market. “We want a strong rally on the specialised flour market. Future modernisation will allow us to make a better use of our products and get improved productivity for our production facilities”, says Constantin Boromiz, chairman and one of the five stockholders of Boromir Ind. The money will be invested in the modernisation of flour silos in Sibiu and in the expansion of the wheat silo capacities in Deva. The company holds a flour market share of 10%, in line with its own estimations. “We are investing this money to have a better position on the market of Transilvania, but we are also considering approaching the southern area of the country”, says Boromiz. The company last year entered the flour market with a flour packaging line. Boromir last year logged turnover worth 75 million euros, 50% higher year-on-year and expects sales of 80 million euros this year. Boromir Group is owned by five Romanian individuals. ZF