Braiconf tries to boost its exports

Clothing manufacturer Braiconf Braila, with turnover worth over 14 million euros a year, intends to boost its foreign sales by 5% this year, after it reported a decline in exports in 2007. Currently, exports generate around 76% of the company’s turnover. “Last year, sales to EU clients dropped by around 4.6% in 2007 against the previous year, due to higher production costs, to the fact that clients shifted to other cheaper countries, and the workforce migrated to other states. Additionally, the domestic market has seen a development, with Romanian sales going up. However, for 2008, we have a 5% exports increase planned,” Dan Savescu, commercial manager of Braiconf told ZF. Braiconf makes around 250,000 men’s shirts and women’s blouses in its Braila-based factory. In terms of production, 24% is sold on the local market, while the rest goes to customers in Italy, Germany, France, Denmark and Sweden.