Brau Union sales up 15%
Amid preparations for closing down the Reghin-based brewery because of the excess productive capacity, Brau Union Romania, the domestic beer market leader, logged 1.68 million hectolitres in sales throughout June - August this year, 15% up from the corresponding period of last year
Amid preparations for closing down the Reghin-based brewery because of the excess productive capacity, Brau Union Romania, the domestic beer market leader, logged 1.68 million hectolitres in sales throughout June – August this year, 15% up from the corresponding period of last year. Brau Union’s sales increase was mainly due to the upturn of brands such as Bucegi (sold in PET bottles) and Golden Brau (sold in cans), against a 12.5% market growth from last season. “This season’s trend was the higher consumption of beer sold in non-returnable packaging: plastic bottle and can. GA¶sser, Golden Brau and Bucegi were the top performing brands,” company’s report says. ZF
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