BRD favours prudent growth

BRD – Groupe SociA©tA© GA©nA©rale will continue its prudent development policy, even if this may lead to a brief trimming of the bank’s market share, says Patrick Gelin, BRD general manager. “The Romanian economic and banking environment has been changing rapidly this year and will continue to do so, but this will not impact on our strategy. Our growth and development philosophy will be based on a medium-term strategy, which will not be centered on immediate gain. We refuse to be trendy, because trendy does not always meet the customers’ needs. We do not wish to be always one step ahead and we will not enforce an aggressive policy aimed to gain market share,” Gelin said. ZF