BRD relies on modern equipment and human support

Customers on the local market are still reluctant towards the high-tech equipment and appreciate support from a bank teller for various operations, the bankers at BRD Group Societe Generale believe. “International surveys show that at least 50% of the customers prefer to conduct their operations through a branch. Things are about the same for Romanian customers. Long-distance banking services practically target a special client segment, which is ready to accept them. For starters, we are offering them simple operations that we will diversify in time,” Cristina Parvan, the head of the card platform of the bank told Ziarul Financiar. The bank will continue to rely on implementation of modern technologies, though backed by human support to put their clients’ minds at ease. “We intend to invest a lot of money in new technologies in order to develop long-distance banking services next year. We will continue to rely on a blend of modern equipment and human support, because this is what our clients prefer,” Parvan says. ZF