BT starts to sell loans under new norms

Banca Transilvania (BT) on August 15 started to sell individual loans in line with the norms approved by the NBR. “Employee training took some time, as we had around 5,200 people and were not in a hurry, given that this is a holiday period. Starting on August 15 we began to sell aggressively and witnessed increases in the very first two days,” Robert Rekkers, the bank’s general manager, told ZF. He says BT will find a way to further serve customers with lower incomes who are no longer eligible for loans under the new norms. “I do not think we will lose customers on this segment. In fact, we also have a consumer loans offer from BT Direct.” Rekkers believes, however, that BT Direct, the consumer finance arm of the group, operates regionally, in Transylvania. “It’s a niche company, but it already has profitable operations and it has gone beyond 25,000 customers”.