Car market clients are still looking for discounts even on premium segment

Mircea Eremia, general manager of Infiniti Romania, importer of the Japanese brand domestically, says that in 2010, too, premium car clients are still hunting for big discounts at the acquisition moment, but funding still comes foremost. The company is controlled by AutoItalia, which is also the importer of Fiat group brands, with turnover worth almost 140m euros in 2009. On the premium segment, besides discounts, importers have launched campaigns to attract clients not only through price, but also through a financing programme. In the case of Infiniti, the importer works with RCI Leasing, part of Renault group, which also provides funding for Dacia, Renault and Nissan brands domestically. The average price of an Infiniti model sold domestically currently revolves around 60,000 euros, VAT included. Thus, turnover generated by car sales may climb to over 6m euros this year, amid a sales target of around 130 cars. The second factor contributing to turnover growth will be the car-servicing centre, opened last November.