Cavaliere, 10m-euro sales plan

Romanian Distribution Group, the company owning the Cavaliere brand, one of the main players on the men’s clothing market, will invest 0.3m euros within the next six months with a view to opening 6 new stores. With these new locations, the company is likely to derive turnover exceeding 10m euros in 2007 and 13m euros in 2008.
“The stores will be opened within the next 6 months in Baneasa (Bucharest), Brasov, Cluj, Iasi, Constanta, Alba-Iulia. We will also start collaborating, in a franchise regime, with the first store of this type to be opened in Baia Mare, in August. The average cost related to opening a store stands at 50,000 euros, without the freight fund,” states Ada Pirvu, marketing coordinator at Cavaliere. According to company data, the first Cavaliere store was opened in 2002 and there are 21 stores at present. The area of each Cavaliere store will be enlarged in parallel with the expansion of the distribution network.