Change at the top for Tuborg

Isaac Sheps, chairman of brewer Tuborg Romania, part of the Danish Carlsberg Group will leave his position to run the group’s business in Bulgaria, where the Danes bought two factories last year. Sheps’ position as Tuborg Romania chairman will go to Shachar Shaine, who has been vice-president of sales and marketing for the past five years. Isaac Sheps has run Tuborg Romania over the last five years, bringing it up from less than 1% in market share to about 8% at the moment. Tuborg Romania (Carlsberg, Tuborg and Skol) is the fourth-largest player on the Romanian beer market and one of the top two contenders on the international premium and superpremium brand segment. “When I first came in Romania, I knew I had three years to build a powerful team and a performing business. Now, five and a half years later, when our brands already account for an important share of the Romanian market, I believe the Romanian experience was one of the most pleasant challenges in the last 20 years of my career. I am positive I leave behind a strong competitor on the Romanian beer market, a mature company,” Sheps said. ZF