Citi bets on digital technology to gain retail clients

Digital technology is the future in banking, says Tibor Pandi, 41, who came at the helm of the domestic subsidiary of US Citi this summer.

His mandate is to expand the retail operations launched last year and to do that he bets on attracting the clients who want to use their smartphones to do all the financial operations, from checking accounts to paying for cinema tickets or bus travels.
“Since we’ve pursued a prudent business policy, we are not overburdened and we can focus on developing new businesses. Citi is well positioned to launch new products and services and attract new clients. We want to gain market share on the targeted market segments,” Pandi told ZF in an interview.
Tibor says the goal for the following years is for retail to come to generate a third of the bank’s turnover. “We’ll further develop the retail operations we launched in 2009. We want to grow, from the current status to the position of a more significant player on the market. If we make good decisions and implement them, market share expansion will come,” says Pandi, without specifying clear targets on the number of clients or market share.