Coca-Cola and Pepsi, top profit makers in soft drinks

Quadrant-Amroq Beverages, the bottler of PepsiCo and Prigat products on the domestic market, last year generated a net income worth 13.4m euros, up 130% against the previous period, according to the published by the Finance Ministry. At the same time, the company’s sales advanced at a similar rate of 30% compared with its main rival, Coca-Cola HBC Romania. The solid figures registered by Quadrant-Amroq Beverages dictated the price Pepsi Americas paid to take full control of the Pepsi bottler on the domestic market in 2006. In its turn, Coca-Cola HBC Romania reported the biggest profit on the soft drinks market in 2006, of 51.9m euros, 36.5% higher on the previous year. Sales of HBC Romania (the Coca-Cola bottler) last year reached 366m euros, while its rival, Pepsi Americas, hit a domestic turnover worth 162.2m euros. As a result, the top two players together account for more than half of the domestic market.